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Consumer Psychology and Behaviour Design

Understanding Your Customers Starts With Getting Them to Open Up

Understanding Your Customers Starts With Getting Them to Open Up

Molly Redgrove
Published on: 30/06/2025

Most interviews fail because customers don't feel safe enough to open up. Learn how trust and psychological safety unlock game-changing insights.

Consumer PsychologyCustomer Discovery

“ It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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